Reputation.com CEO and Harvard Alum ’00, J.D. ’05, Michael Fertik is featured in this month’s issue of Harvard Magazine. The article explores how Fertik conceived of Reputation.com during his clerkship after Harvard and also reviews his recent book, Wild West 2.0.
“With a new company and new book, Michael Fertik ’00, J.D. ’05, is out to protect Internet users from having their reputations destroyed. The founder of Reputation.com, and author, with David Thompson, of Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier (AMACOM), Fertik believes this an area that requires, if not regulation, then the use of caution and awareness. While clerking for Chief Judge Danny J. Boggs ’65 of the Sixth Circuit Court of Appeals, in Louisville, Kentucky, he says, he started “hearing in the press about what we now call ‘cyberbullying.’ I saw that it was a growing trend, and I didn’t like the idea that a momentary mistake in judgment could ruin a young person’s future or at least stay like a lifelong tattoo…Then I realized that adults face the same problems in their lives,” he explains. Although the term “cyberbullying” may be unfamiliar to readers—and Fertik’s book may exaggerate the dangers of this new frontier—even a brief perusal of the table of contents can be unsettling.”
…Read the rest of the article here.
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