On Saturday, an Op-Ed article appeared in the International Herald Tribune (global edition of the New York Times) in which Alex Beam takes a humorous look at the letters that Reputation.com might receive from those seeking help with their online reputation.
“There is a company in Redwood City, California, with the suggestive name of Reputation.com. According to its Web site, “Reputation.com was created in 2006 to defend your good name on the Internet. Today, Reputation.com has grown to be the world’s first comprehensive online reputation management and privacy company. We’re the most experienced and most technologically innovative company of our kind …”
One can only imagine the correspondence they receive:
Dear Reputation.com:
Things have proceeded from extremely bad to unimaginably worse. I have a problem with unscripted events.
A few years ago I made some unfortunate comments about Jewish people, which I tried to retract, except they appeared in a police log. Now I am again world famous, but not for my dynamic work in the field of motion pictures, but rather as a potty-mouthed Australian cad accused of striking the mother of my child.
Can we turn back the clock to a rosier time? Appreciating your guidance in this matter.
— Mad Mel in Malibu”
Read the rest of the article here.
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