In today’s Quick Hits, we share multiple views on data privacy and behavioral advertising, discuss Twitter’s latest milestone, and consider how Americans spend more time on social media than anything else online.
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U.S. Internet Users Spend Almost a Quarter of Online Time on Social Media
According to a recent Nielsen report, American Internet users spend 22.7% of their time on social networking websites, an increase from 15.8% in 2009. The report also indicates that as social media usage has increased, e-mail has become less popular. The overall increase in social media usage is most closely tied to an increase in the number of people who use Facebook.
Twitter Surpasses 20 Billion Tweets
Five months after reaching 10 billion updates, and two months after reaching 15 billion updates, Twitter has achieved a new milestone: 20 billion tweets. Twitter’s remarkable growth since its inception in 2006 has made the company a popular subject in the media. Seeing how Twitter handles the security risks that come with its growth will make for a more interesting story.
Op-Ed: Online Industry Needs to be More Open About Data Tracking
In an op-ed for AdAge, Omar Tawakol, a technology executive with experience in behavioral tracking, discusses how doing away with tracking cookies all together would be a mistake and would hurt consumers. Tawakol argues instead that websites should clearly explain how and why they are tracking consumer data, and offer an easy way to opt out of that tracking. Tawakol explains his position further in a straight-forward four-step proposal for Internet companies.
The Wall Street Journal’s Julia Angwin Explains Data Monitoring
In an interview with CNN, Wall Street Journal technology editor Julia Angwin talks about data privacy, behavioral advertising, and her newspaper’s recent efforts to develop an “exposure index” that shows consumers just how much they are being monitored on the 50 most popular websites. Here is a link to the “exposure index” at the Wall Street Journal.
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