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Reputation Management, Internet Privacy, and Social Media Quick Hits

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In today’s Quick Hits, we explore why politicians should be careful what they tweet, what Apple meant by its recent privacy changes, and the issues that will come up during Mark Zuckerberg’s biggest TV interview yet.

China – Google Deal Becomes Official

It’s official, China and Google are friends again. Last week, we learned that Google and China had reached a tentative agreement that would allow the company to continue operations in the country. The agreement depended on Google discontinuing its practice of sending Chinese users to its censor-free Hong Kong domain. Google is still allowed to have a tab for users to manually switch to the Hong Kong portal. Today, Chinese government authorities officially confirmed the arrangement.

Apple Explains Changes to Privacy Policy

Last month, Apple Inc. made waves when the company made a revision to its privacy policy. The small but significant change gave Apple the power to collect “precise location data” and the “real-time geographic location” of Apple devices. After much criticism over the change, Apple has issued a 13-page letter explaining the policy in detail, clarifying that users must first opt-in to location sharing. Apple also explained how the company uses the information it collects.

Rep. Bobby Rush Proposes Alternate Internet Privacy Legislation

According to Politico, Rep. Bobby Rush (D-IL) has been working on his own version of the Internet privacy bill first put forward by Rep. Rick Boucher (D-VA) several weeks ago. Boucher’s legislation, which was criticized by Internet companies for being too harsh and by privacy advocates for being too soft, addressed the issue of behavioral online advertising and whether companies should be required to tell consumers how their data is being used. Rep. Rush’s legislation is expected to be a more moderate approach to the issue, but nobody outside of Washington D.C. has had a chance to examine his proposals yet.

Politician’s Anti-Scientology Tweet Draws Praise and Criticism

A UK politician has learned the hard way that you have to be careful what you say on Twitter. During a trip to London, Councillor John Dixon’s wrote this after passing a Scientology center: “I didn’t know the Scientologists had a church on Tottenham Court Road. Just hurried past in case the stupid rubs off.” Soon enough, others on Twitter picked up on Dixon’s tweet and began repeating it, eventually creating a Twitter trending topic for the phrase #StupidScientology.

Naturally, members of the controversial church were not too pleased and filed a complaint against Dixon. The Cardiff City Council’s Standards and Ethics Committee will convene to determine whether Dixon violated a code of conduct with his tweet.

Diane Sawyer to Interview Facebook CEO Mark Zuckerberg

Diane Sawyer will interview Facebook CEO Mark Zuckerberg on ABC tomorrow night at 6:30PM. Zuckerberg’s appearance on “World News with Diane Sawyer” coincides with the news that his company will soon pass 500 million users. During the interview, Sawyer will tour Facebook’s headquarters in Palo Alto and talk to Zuckerberg about the privacy issues that have swirled around the company in recent months. The interview may also touch on the new film The Social Network, a semi-fictionalized account of Facebook’s founding.

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