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Michael Fertik Video Blog: How Not to BP Yourself

If you run a business, proactively managing your online reputation is critical to your success. Unfortunately even if do everything right, sometimes you can still have your reputation tarnished through “guilt by association.”

In his latest video blog post, Reputation.com CEO Michael Fertik explores the issue of “guilt by association” as it relates to the energy industry in the wake of BP’s devastating oil spill in the Gulf of Mexico.

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