Previous reputation offender, Mel Gibson, is at it again. In 2006, Gibson was caught on tape spewing hateful anti-semitic language. This month, a leaked tape recording, featuring a wide array of violent, misogynistic, and racist tirades from Gibson, has thrust the actor-director back into the spotlight, ruining his reputation again and, this time perhaps, for good.
Watch below as Reputation.com CEO Michael Fertik puts a new spin on the Mel Gibson drama, discussing how negative publicity leads to negative Google search results and a ruined online reputation. Fertik reminds us just how powerful and viral the Web is and how without the support of a Hollywood publicist (tough gig for Gibson’s), you need to be proactive in quickly repairing your reputation online.
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