If you don’t invest in proactive online reputation management for your company, it can not only hurt your business but also your recruiting efforts. In a recent guest article for Monster.com, Reputation.com CEO Michael Fertik and Reputation.com Chief Privacy Officer David Thompson explain some of the ways that anonymous web surfers can tarnish a company’s reputation and offer some proactive brand management advice.
From the post:
Whether you’re a mom-and-pop business looking for seasonal help or a large retailer, your online brand management is more important than ever, particularly as you recruit candidates.
The best and most savvy candidates for any position now spend time researching online before sending a resume, scheduling an interview or accepting an offer. They often look for reviews from current employees, search for information about the employer’s culture and values and research competitive salary information. Even if a candidate doesn’t go online, they are likely to hear echoes of online content from their friends and the media.
At the same time, many of your current employees are probably searching online for news and gossip about the company. What they find can shape watercooler talk and either boost or sap your office morale.
To read the rest of the article visit Monster.com. For more brand management advice, check out Fertik and Thompson’s new book Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier. Wild West 2.0 arrives in book stores June 2nd, order your copy at Amazon.com today.
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