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The Mathematical Formula for the Spread of Gossip on the Internet

April 2nd, 2010 | Online Reputation Management | Michael Fertik

Tiger Woods and Elin Nordegren

Measuring the asymptotically über-hockeystick spread
of the news about Tiger Woods

According to an article in the UK Daily Mail, some researchers are trying to sort out a formula that can scope and predict the virality of rumors on the Internet.

It’s an interesting pursuit. I suspect a very good formula — as measured by its accuracy — would be very useful. Not just for measuring rumors, of course….

It would also be interesting to measure how much influence particular Speakers or Repeaters have in spreading the news.

(Watch this page. We’re working on this kind of stuff, too!)

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The Mathematical Formula for the Spread of Gossip on the Internet

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