Comments on: Google’s Super Bowl ad proves that Google knows too much?

By: Reputation Management, Internet Privacy, and Social Media Quick Hits : Michael Fertik - Internet entrepreneur and CEO of Reputation.com

Tue, 09 Feb 2010 00:01:04 +0000

[...] For another opinion on Google’s Super Bowl ad, check out Reputation.com Chief Privacy Officer Dave Thompson’s analysis. [...]

By: Rich

Rich — Mon, 08 Feb 2010 16:57:15 +0000

I think you are right. Google knows so much. I look through my girlfriend’s search history, and I am amazed at how much a person’s search record really does reflect their core values and personality.

When I meet someone, I Google them almost immediately. Out at a bar, I’ve even Googled people from the toilet after meeting them a few moments prior.

I keep Google Alerts for myself, so I know when my name comes up on the Internet. More people need to know that they are being watched, constantly, online.

By: Robert A. Clayton

Robert A. Clayton — Mon, 08 Feb 2010 13:15:45 +0000

I’m 22, 23 in May & I totally didn’t say ‘Meh.’ I’m a straight male with a girlfriend & kind of thought ‘Aww’ to be perfectly honesty with you.

But either way. Great commercial. I’ve been a Google user for…well, forever, so I totally appreciate this.

By: Robert A. Clayton

Robert A. Clayton — Mon, 08 Feb 2010 03:02:56 +0000

I saw the special on CNBC about Google & know about how some people consider them to be too involved with our lives & able to predict things, etc. But that’s one of the downfalls of very smart technology.

No big deal to me. It’s not like it’s going to come back & haunt me. I think this advertisement was Google’s big ‘FUCK YOU’ to Bing. Thank God. I loathe Bing.

By: Andrew

Andrew — Mon, 08 Feb 2010 02:40:16 +0000

“I think Google meant the ad to show that it is powerful.”

I don’t think the commercial’s primary intent was to display the “power” of Google, but rather the day to day usefulness of their engine.

Interestingly enough, the overwhelming initial response to this ad campaign has been positive from girls in their mid-20s (I saw a copious amount of “awws” in my twitter feed), and “mehs” from their male geek counterparts (who already probably use Google anyways.

We weren’t exactly the target demographic of this ad. Home run, Google- you slammed this one out of the park.

By: Esteban

Esteban — Mon, 08 Feb 2010 02:40:00 +0000

I just went through my last two months of Google Web History, and I can tell you, it doesn’t reveals anything that anyone that know me doesn’t know. Web searches are just not as interesting as the ones in the ad.

Most of them in my case are software development-related stuff. Before being so afraid of “the power that google has” just check you history: it’s less frightening than what commercial made you believe.