Early this morning, Kara Swisher posted some major news to the AllThingsD blog. According to Swisher, Microsoft has signed “separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feed of status updates into the Bing search service.” Microsoft will make an announcement about the plans sometime later today during the Web 2.0 Summit in San Francisco.
While Swisher takes care to note that Twitter and Facebook have both also talked to Google about a similar arrangement, the fact that Bing inked the deals first is pretty major news. For years, Google has been the undisputed king of search. In fact, the company still is, earning more than 70% of web searches. However, in the technology industry, it’s all about what’s hot now, and that’s real time search. With a possible Yahoo/Microsoft merger on the horizon, Bing is being positioned to present a genuinely formidable challenge to Google’s search supremacy.
It is assumed that Facebook and Twitter will receive millions of dollars in the deal as well as a portion of the search revenue that comes from their real-time content. For Twitter, the Microsoft deal will surely provide some vindication for the company who has struggled to answer criticism about its long-term profitability.
As more news comes out on this emerging partnership, we will share it here on the Reputation.com Blog.
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[...] ← Microsoft Strikes Deals With Twitter and Facebook to Integrate Status Updates Into Bing [...]
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