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The Changing Face of Facebook AKA OMG! My Mom’s on Facebook

A recent report published by digital marketing agency iStrategyLabs shed some fascinating light on how Facebook has been trending over the last six months. According to the report, there has been a 70.8% increase in total US users over the last six months. Of that total, there has been a 190.2% increase in the number of  users aged 35-54 and a whopping 513.7% increase in the number of users aged 55 and up.

Conversely, there has been a 21.7% decline in college users and a 16.5% decline in high school users. In other words, the new face of Facebook is a little bit wrinkly, and it’s going to get wrinklier. What does this mean for Facebook’s  younger users? Get ready to clean up your profile, because Mom and Dad are moving in on your turf.

iStrategyLabs Facebook Report

 [SOURCE]

We’ve written previously on the Reputation.com Blog about how to deal with having your parents on Facebook, but there’s a new site which takes the issue one hilarious step further. MyParentsJoinedFacebook.com, which was recently profiled at Time, excerpts some of the most delightfully awkward, embarrassing, and cringe-worthy exchanges between Facebook users and their parents. If you need a lift, make sure to check it out. Apparently, the founders of the site have also already bought up the domain MyParentsJoinedTwitter.com as well, a prescient move if I do so say so myself.

By the way, at your request, MyParentsJoinedFacebook.com will block out the name of you and your parent to keep a certain level of privacy. That being said, Reputation.com strongly advises potential posters at MPJF to use caution before posting an exchange. Just because it’s funny, doesn’t mean that your parent will think so. You don’t want to make an awkward situation even more awkward.

1 comment so far ↓

#1 Reputation.com : Forrester Research Identifies New Segment of Web Users: Conversationalists on 01.20.10 at 6:33 pm

[...] to users 35 and up) has increased dramatically on Facebook. We first wrote about this development over the summer, and it hasn’t stopped since. In fact, it this increase of older users that has helped propel [...]

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