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Bing vs. Google vs. Yahoo for People Searching

Last week, we wrote about Bing, Microsoft’s latest foray into the search engine market. At that time, the search engine was only open to private users. Today, however, Bing was released to the public, setting the Internet alight with buzz about whether or not Microsoft’s new “Decision Engine” is better than Google at delivering valuable results. What’s the verdict?

So far, the results are mixed. While many are impressed by Bing’s search capabilities, particularly when compared to its predecessor, Live Search, the prevailing notion is that most people won’t find enough good in Bing to leave Google. Of course, it is important to note that I said most people and not all people.

You see, some users might actually switch their preferred search engine. This is why  it is more important than ever for individuals to understand how their online image appears in not just Google, but Bing and Yahoo as well. After all, 30% of all Internet searches are person-related. So how does Bing stack up against Google and Yahoo for people searching?  Let’s check out the results with the world’s most famous PC: Bill Gates. (For a different take on the state of search engines, check out Danny Sullivan’s thoughtful post at Search Engine Land.)

Bing: Bill Gates

Bill Gates on Bing

Google: Bill Gates

Bill Gates on Google

Yahoo: Bill Gates

Bill Gates on Yahoo

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