Recently Grant Crowell of Reel SEO sat down with Reputation.com CEO Michael Fertik to discuss Video Reputation Management Solutions. Reel SEO specializes in Video SEO and Video Internet Marketing, so they understand how a video can influence one’s reputation online. The post is well constructed and highlights the emerging trend of Video Online Reputation Management. There is, fittingly, video and audio media inside the post that our readers are encouraged to check out. Below is a brief snippet from Mr. Crowell’s piece:

It seems like a lot of people who post video online can become pretty careless when it comes to managing their own reputation online as well, or respecting the reputation of others.

Warren Buffet once said that it takes 20 years to build a reputation and 5 minutes to destroy it. Today in the Internet world, it takes just 5 minutes for you, in a mistake of your own doing, or someone else, who has attacked you on the web, to destroy your reputation. Whether its something that you or someone else does quite innocently or maliciously to begin with, can be taken out of content, and repositioned, recalibrated, recontextualized, and used to do damage to you.

How Reputation.com help someone out with gathering evidence if someone needs to protect themselves from defamation, harassment, or other criminal activities?

We’ve helped some people gather evidence where people have already hired attorneys. In some cases the work that we do uncovers information that ends up with someone saying that they need to hire an attorney for what we found for them. We are able to turn over the information to attorneys, although we are not attorneys ourselves. On the criminal side, we have had occasion to be in contact with law enforcement authorities in a few jurisdictions. But chiefly, what we are focused on doing is helping people solve problems without having to resort to the law. A lot of times, a lawyer can be helpful. But also many times, if you contact a lawyer in an online dispute, you can actually exacerbate the problem, and inspire someone to attack you further on the Web. Sometimes that’s unavoidable, but the cost of litigation can be quite high, and often through technical means, you’re able to solve the problem without needing to hire a lawyer. But we do work with attorneys on occasion, and we able to turn over data – sometimes whole reams of data – over to our clients for their attorneys use.

Reputation.com thanks Reel SEO for their thoughtful interview and post.