Michael Fertik, CEO and Founder of Reputation.com, has a post over at MainStreet.com that covers Online Reputation Management and the importance of proactively controlling one’s online presence in a wired world. Fertik points out, correctly, that the most well researched and authoritative points of view on the web can be drowned out by slander, falsehoods and innuendo. Quoting from his post:
It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.
A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.
The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.
The article is both thoughtful and informative and well worth reading in its entirety. Kudos to MainStreet.com and TheStreet.com for spreading the word about managing reputational risk online.
Reputation.com is the leader in Online Reputation Management, Online Risk Management and Online Privacy Solutions.
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[...] Reputation.com CEO Michael Fertik recently wrote an article about the online reputational risks professionals, students and companies are now facing. Reputation.com is proud to be the leader in the online reputation management space and works to mitigate reputational risk online. Share and Enjoy: [...]
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