Marco Pratellesi has a nice write up on the emerging concept of Google Insurance in a blog post at Corriere della Sera. The piece is in Italian and begins:
Abbiamo assicurato tutto: la casa, l’auto, il motorino, la barca (chi ce l’ha), il cane e perfino la vita. Ognuno di noi è titolare di un numero consistente di polizze. Eppure esiste un nuovo contratto di protezione sugli infortuni, ancora giovane ma in rapida crescita: la polizza sulla reputazione. L’idea è venuta a un americano, Michael Fertik, che ha fondato “Reputation.com”.
Which roughly translates to: We have insured everything: the house, the car, . . . the dog and even life. . . . Now Michael Fertik, founder of Reputation.com is offering a policy on Reputation.
Managing Reputational Risk Online is important to individuals, brands, organizations and institutions in the information age. With the increase of multi-directional messaging in the online channel, taking steps to protect and insure one’s online reputation ensures peace of mind for individuals.
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