In a recent article Computerworld magazine waded into the world of online reputation management to see what all the hubbub is about. Reputation.com’s CEO Michael Fertik is sourced extensively throughout the article, and provides expert commentary on Online Reputation Management. Computerworld’s approach is good for their readers; it introduces ORM to a broader audience and looks at the realities of dealing with our digital dirt in a wired society. The magazine set up a simple test of three items to be removed and then graded their progress. From the article, the three items they threw into the Internet and then tried to haul back out were:
• A recent college graduate with a distinctive last name would like to get rid of an entry on someone else’s long-abandoned online journal.
• A freelance writer is mistakenly identified as a movie critic on Rotten Tomatoes, a popular site that aggregates movie reviews from print, TV and the Web.
• In an interview seven years ago, an IT professional gave a quote to Computerworld that included a salty phrase.
None of these items is particularly salacious, save potentially the first, and they are not uncommon problems for the average web user to encounter. What’s more interesting is the process that Computerworld has to go through for each individual item and the mixed bag of results they end up with.
The article is a good read for those new to Online Reputation Management, and for those curious about the steps necessary to even begin trying to restore, maintain or establish an online identity. Reputation.com has a variety of services and products to help you maintain your good reputation online.
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