It is nothing new to say that the Internet, over the last few years, has become increasingly interactive. Social networks and the rise of blogs and tweets have changed the way we connect to others through the internet. Heck, the change was so pronounced, they even coined a new term for it. Increasingly, people are not merely passively absorbing the media given to them, they are responding to and reinterpreting that media. While this is not new either, the speed at which these responses can be transmitted and then picked up by others is infinitely faster given the shared online thought process that typifies Web 2.0.
Take, for instance, the video below, titled simply “Palin Song”:
Media is no longer a one-way street. With a computer and access to the Internet anyone can participate in the discussion and effectively become a participant in the media itself. As long as access to the Internet continues unfettered this trend will absolutely continue and grow in depth and scope. It is human nature to interact with our environment, and the Internet has made thought accessible by anyone who is plugged in. We’ve already seen how the growth of blogs has come to affect the news cycle; facts are endlessly checked by untold numbers of would-be Woodwards and Bernsteins. This new, interactive chapter in the media is just getting started. It’s a brave new Internet world.
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