Reputation.com Blog has been all over the story of Barack Obama leveraging social networking to connect with citizens on the internet. According to Resource Nation, Barack Obama has garnered 87% of his political donations through social networks. Quoting from the page:
In January, Obama set a record for donations in one month by raising a total of $32 million dollars, $28 million of which was raised online. From these $28 million in online contributions, 90% were under $100, with over 250,000 contributors (source). In February, Obama didn’t attend one single fundraiser and still managed to raise $55 million online.
How did the Obama team do it? Here are several key elements to the social networking aspect of the campaign.
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Facebook, MySpace and Twitter. No politician has run for office during the heyday of the major social networking sites, but Obama really has no fear when it comes to using these entities to further his cause. Check into Facebook and you will find the official Obama group and thousands of like-minded groups. Get over to Twitter and you can follow every move the candidate makes as he crisscrosses the country. Even MySpace is filled with efforts to spread the word among voters who are likely taking part in their first election. The campaign understands the limited resources of young Americans, and asks for only small donations on these sites.
The access. Unlike his competitor John McCain, Barack Obama has been an active part of his online campaigns. He writes his own emails and creates exclusive videos just for his online supporters. The result is an immediacy and personal nature to his campaign that few candidates will ever match.
Whether or not Obama wins the presidency in November, he and his outstanding online marketing team have changed the way politicians reach out to the American public and generate funds for their campaign.
It is clear that Obama has really embraced the netroots and moved Presidential politics into the digital age.
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