For anyone who watched last night’s final presidential debate between Senators Barack Obama and John McCain, you can be excused for finding yourself asking, “Who is Joe the Plumber?” (For the record, Joe the Plumber is Joe Wurzelbacher of Ohio who was unhappy with Sen. Obama’s tax plan which could potentially hurt his business.)
If you were one of the thousands of people who had this question, it’s likely that you may have jumped on Google to find out more about the elusive Joe. What’s funny about Google and other major search engines, however, is that the results you get might not always be about the right person. Joe the Plumber’s search results, for instance, did return news articles on Joe Wurzelbacher, but they also led to the url, www.joetheplumber.com. Suddenly, this site, and others like it, have become some of the hottest commodities on the web.
Much in the same way that Jed Clampett struck oil while hunting in his yard, the owner of the Joe The Plumber site has found himself in a unique posession to make some serious cash just by selling his domain. In fact, the website NetworkWorld explains that the url might already be for sale.
This highlights the importance of visibility and integrity in search engine results. It is important for people to find you when they search for your name, not someone else.
Whether or not you agree with the actual Joe the Plumber’s complaint regarding Sen. Obama’s tax plan, you’ve got to admit that the guy’s playing it pretty cool since being turned into a national talking point.
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