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ESPN Radio and Online Reputation Management

According to the Fanhouse, ESPN Radio personalities Mike Greenberg and Mike Golic recently received a crash course in Online Reputation Management. The hosts of Mike and Mike in the Morning recently Googled themselved and were troubled by the results. Quoting from the page:

Greenberg said that one day, out of curiosity, he typed “Greenberg Golic ESPN” into Google, and was horrified by the results. Greenberg’s bottom-line conclusion: “People cannot stand us.”

Sure enough, the first Google result for that search query is a blog post headlined, “Weenie Greenie: ESPN Radio’s Mike Greenberg Gives Us All a Lesson in Arrogance.” The post mocks Greenberg and “his sub-normal-IQ sidekick Mike Golic.”

Mike Greenberg Mike Golic

The lesson here is clear: Anyone can have their online reputation damaged by a poor Google handshake, even those with a well established reputation in the real world.

2 comments ↓

#1 Marquardt, Bill on 09.16.08 at 4:15 pm

I haven’t been able to find a site to express dismay on Monday Night Football and the commentary by its three so-called experts. If possible, please pass this to ESPN management. The constant patter on irrelevant topics as well as their delight in their own humor became so intrusive that my wife and I switched to baseball! John Madden is the best at interpreting the game and any specifric play. He isthe model to emulate. I would hope that ESPN will make the changes necessary for us (and many others) to come back as fans of the Monday night game.

#2 Marquardt, Bill on 09.16.08 at 4:16 pm

I do not see anything immoderate in my comments.

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