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Lost In Translation: Reputation.com Profiled in Chinese Press

Reputation.com CEO Michael Fertik was written up recently in the Chinese press. The piece seems to be about Online Reputation Management and Internet Privacy, although the finer points of the copy were lost in translation.

Reputation.com China

Besides the picture of MyReputation, there is not a lot of coherent copy to go on. To be clear, Reputation.com and its management are certain that this article was a persuasive, concise, cogent and brilliantly argued piece of writing in its native language. Once the text was moved from Chinese to English though, it left us mildly puzzled. Here some highlights of the (mis)translated piece:

Besides made them to obtain good pouring out with the exchange, these behaviors also hatched each kind of organization, the association, the public relations website, the professionalism service, as well as new made money the way.

[SNIP]

This company chief executive officer Michael – Tike (Michael Fertik) said that because the lover bids good-bye the honorary question which initiates is they most often meets, “the people adopt enmity of the network incoming telegram sentiment.”

Exactly.

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