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Stephen Colbert Loses Identity to Web 2.0

Stephen Colbert, the popular cable talk show host, may want to add Internet Identity Theft to the list of threats facing America. If he does so, he will be speaking from experience.

Stephen Colbert

Recently, Stephen Colbert began tweeting on his twitter account, and in the process, gave a shout out to diggnation. The post documenting this immediately shot to the top of Digg, gaining over 3,100 diggs.

The only problem? The account was a fake and the ensuing fallout included an official denial from ComedyCentral, a second, corrective article on Digg and a mea culpa from the fake Colbert.

Digg, Comedy Central and Colbert should get credit for quickly resolving the identity crisis. Given the fluid nature of internet identity, talk show hosts and everyday people alike have an interest in keeping tabs on their digital moniker.

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