We were delighted by some excellent coverage from Sonja Carberry and the team at Investor’s Business Daily. The thoughtful article communicates one of the key pieces of an effective online reputation management strategy: be sure to always be vigilant and check in on your own reputation report at least once a month. As we often tell our customers, even if you’re not posting anything special about yourself, you may not know what others are posting about you until it’s too late.
Yesterday, at a Memorial Day gathering, I spoke with a friend about precisely this type of problem. She is a modest user of the Internet and had always been careful to distribute digital pictures of herself to only her close friends and family. Imagine her surprise when a picture of her from a costume party ended up on a blog chronicling professional women behaving badly! Fortunately for her, she noticed the picture before her very high profile employer did and the item has been taken down. If she had simply let that picture sit out on the blog, who knows who might have noticed it and copied it to another site or emailed it on to her boss.
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