The Wall Street Journal continues to cover online reputation management with a recent article entitled Washing Your Web Face.
The article points out the importance of monitoring your online identity and cites a recent survey conducted by Careerbuilder.com that finds that “45% of employers use search engines and social-networking sites to research job candidates.” In fact, “ ‘Googling people’s names and looking at Facebook is part of the job review process,’ ” according to Doyle Albee, a communications director specializing in digital media. The article goes on to state that having a professional and accurate profile is “critical” in this day and age.
The Journal lists several tips to improve your online reputation that include monitoring your name in multiple search engines and setting up Google Alerts to see what is being said about you online.
The piece also urges people to contact Reputation.com and other Online Reputation Management firms to better control their online profiles. For only $9.95 per month, you can sign up for MyReputation and take control of your online identity.
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I found your site on google blog search and read a few of your other posts. Keep up the good work. Just added your RSS feed to my feed reader. Look forward to reading more from you.
- Sue.
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