The Daily Telegraph (UK) recently featured Reputation.com in an article entitled, “The Companies that Rewrite Your Web History.” Reputation.com CEO Michael Fertik was quoted in the British newspaper for his words on the now globally-recognized concept of an online reputation. Said Fertik, “Who you are online is as important as who you are offline.” Unfortunately for those whose past has followed them along the channels of the World Wide Web (this number is large), there exists no dividing line between the point where an offline life ends and an online life begins. Seemingly by the minute, these two sides of our lives are becoming one and the same.
The Telegraph also quoted Michael Fertik in his expression that “the transparency of it [the Internet] has also produced a seriously problematic effect: the Internet threatens to invade almost everyone’s privacy.”
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