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“Sturking” is one of J. Walter Thompson’s “Eighty Things To Watch in 2008″

January 18th, 2008 | Identity Management, Internet Safety, Reputation.com News | Paul Pennelli

J. Walter Thompson, the largest advertising agency brand in the United States and one of the best globally, charted “sturking” as one of its “Eighty Things to Watch in 2008.” Sturking, as defined by JWT, is a combination of “stalking” and “lurking” and is enabled by social networks. Yesterday, JWT and Reputation.com appeared on the same Fox Business segment, when Fox Business turned to Reputation.com and its Founder and CEO Michael Fertik for advice on how businesses and individuals can gain protection from sturking. For the purposes of this segment, JWT and Fox Business ranked sturking #1 in their Power Rankings. Check out the video below.

JWT has commented on Reputation.com in the past, like in this article, which appeared in AdWeek in late 2007.

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“Sturking” is one of J. Walter Thompson’s “Eighty Things To Watch in 2008″

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